At Sunday’s Oscars, Ric O’Barry held up a sign with the mobile call-to-action text DOLPHIN to 44144 during “The Cove” acceptance speech for Best Documentary.

Alaska Airlines and Horizon Air are debuting three mobile applications in an effort to retain customer loyalty and give travel-warrior customers the tools they want most.

How does an IHOP franchisee run mobile campaigns to drive traffic to its restaurants? Register for the March 31 webinar for tips from the IHOP franchisee, Money Mailer and sponsor iLoop Mobile.

After trials of banner ads with L’Oreal and Land Rover showed strong results related to click-throughs, user experience and brand awareness, Google is selling ad space on YouTube’s mobile site.

In the wake of a television campaign during the Oscars, buzz is building in anticipation of the Apple iPad’s impending release on April 3. But will it live up to the hype?

As I am the only female in the team, probably nobody else cares to write about dress David’s Bridal.

Just kidding, according to this article on MobileMarketer.com, David’s Bridal is doing all sorts of mobile campaigns for prom dresses. Their target audience is teenagers. so they are mixing MMS, SMS, mobile search, voting and polling and mobile coupons…

Teenagers text so much. My friends’ teenage kids are so good at using cell phones to talk that they are typing faster than lightning. They amaze me. I’m pretty sure this DB’s mobile marketing campaign will do well and encourage other companies to move on to this new marketing style.