As I am the only female in the team, probably nobody else cares to write about dress David’s Bridal.

Just kidding, according to this article on MobileMarketer.com, David’s Bridal is doing all sorts of mobile campaigns for prom dresses. Their target audience is teenagers. so they are mixing MMS, SMS, mobile search, voting and polling and mobile coupons…

Teenagers text so much. My friends’ teenage kids are so good at using cell phones to talk that they are typing faster than lightning. They amaze me. I’m pretty sure this DB’s mobile marketing campaign will do well and encourage other companies to move on to this new marketing style.